Matica Technologies appoints cards-x Group as VAD in Western Europe

Matica Technologies appoints cards-x Group as VAD in Western Europe

Matica Technologies Group appoints the cards-x Group as Value-Added Distributor (VAD) in Western Europe. This is in addition to their existing territory; DACH, UK and Ireland. 

Since 2011, Matica Technologies and cards-x have worked closely together to build strong, respected, long-term relationships with ID resellers and system integrators within the European market.  

Matica appointed cards-x GmbH as VAD for Germany in 2011 and due to the quick growth cards-x were swiftly appointed exclusive VAD of the DACH regions; Germany, Switzerland, and Austria.  

During the pandemic cards-x opened a UK entity and have seen unprecedented success in the expansion of its products and services, as well as adoption of Matica Technologies ID card printers. 

Andy Reeves, Group Chief Operating Officer said, “We are excited and privileged to extend our long-term relationship with Matica Technologies and expand our distribution facilities in Western Europe.”  

Mr Reeves added “The cards-x Group offers large warehousing and distribution facilities in the UK and Germany, meaning we can stock and distribute thousands of products every day across the UK and Europe. Furthermore, our sites include manufacturing and production facilities in both countries.” 

Norman Kaemmerling, Group Chief Executive Officer said, “We have just signed an agreement worth over $3,000,000 to ensure that the cards-x Group can supply and support our UK and European business partners with Matica’s latest and existing products, this now makes us one of the largest Matica business partners in the world”. 

Mr Kaemmerling added “We have shown over the past 12 years that we offer our close partners and customers more value and profit promoting the Matica products than any other brand. Our long-term strategy is to help grow the ID reseller sales network in those regions and not compete against them. With exciting new products on the horizon, we are together stronger, focused, and passionate about helping our partners grow with us.” 

Frederic d’Orsey, European Sales Director, Matica Technologies said, “It is my aim to create an environment for resellers who commit to the Matica brand that is straightforward, uncomplicated and rewarding. With some exciting, game changing, new products on the horizon, I am taking this opportunity to consolidate, review and refresh our partner program.” 

About cards-x 

The cards-x group is a specialist European distributor of ID card printers and related consumables, including card printing solutions. cards-x is also a manufacturer of rigid ID cardholders. Established for more than 12 years, cards-x has the experience and knowledge to supply and support all partners. For further information, please visit 

About Matica 

Matica is a fast-growing and innovative global company, which develops, manufactures, and markets a vast range of products in the secure ID, and payments industries. Matica has a strong international network, operating globally providing local sales and services through its offices in Germany, Italy, India, Malaysia, China, USA, and the UAE. The company supports thousands of customers with its global network of certified resellers, value-added distributors, and system integration partners. For further information, please visit